Tata Communications and Artist One Entertainment Group Launch World’s First Globally Connected Arena via AMC Theatres

Live performances will originate at purpose-built Arena One studios, and link to theatres everywhere within milliseconds, facilitating universal and multi-dimensional live interactivity between connected studios and venues. These performance facilities give artists powerful studio-level precision and complete control over the quality and content of their creative vision, while boasting multi-stadium reach and revenue generation from a single live performance.

“Audiences are thirsty for memorable experiences that are unique and deeply special. What weʼre building allows every fan to gain access to the most coveted blue chip events – and sit in the best seat in the house,ˮ says Megan Colligan, Managing Partner of Arena One and respected cinema industry veteran. “Exhibitors all over the world are looking for more content – this is exactly the kind of innovation our business needs.ˮ

The inaugural Arena One East Coast studio is located on the acclaimed Rock Lititz campus – an epicenter of entertainment industry creativity and innovation. The campus, which is 65% solar and geothermal-powered, is headquarters to several of the worldʼs preeminent leaders in live production, many of whom have participated and invested in the design and development of Arena One. Future performance hubs are planned in Los Angeles, Nashville, Atlanta, Miami, Toronto, London, Singapore, Mumbai, Melbourne, Accra, Brazzaville, Johannesburg, and São Paolo – bringing artists from around the world directly to their fans, no matter where they are.

Live Arena One performances will be uniquely presented from a single stationary camera, capturing the most realistic, ideal and “best seatˮ audience POV – with high production-value elements taking place on the technically advanced stages, capable of elaborate physical and digitally augmented visual spectacle. The Studios will also be equipped with multiple robotic and 3D stereoscopic cameras, and adjacent Dolby Atmos mixing studios; in addition to putting on a once-in-a-lifetime live performance, artists are able to capture, edit, and release subsequent concert films, downstream releases featuring behind-the-scenes content, and albums of their unique live performance mixed in spatial audio.

“Providing artists the power to pull up to one comfortable state-of-the-art studio with unrivaled creative tools at their disposal, get that irreplaceable rush of performing live to a packed arena of fans, and simultaneously generate a treasure-trove of content for future applications in one consolidated pipeline – the Arena One model radically shifts the artist experience, the fan experience, and entertainment industry economics across the board,ˮ says Kapoor.

The launch of Arena One firmly locks in Artist One Entertainment Group and Tata Communications shared vision to originate the worldʼs largest, most advanced live entertainment ecosystem, capable of seamlessly scaling and expanding into limitless territories and formats.

“This is just the beginning. Music, comedy, sports, e-sports, Broadway and beyond will all find a home here,” says Mo Rhim, accomplished technology & entertainment executive and Managing Partner at Arena One. “Not only are we opening new windows of marketing, distribution and monetization, but the underlying data and technology will also provide creators deep insights that empower them to connect with their fans in places and ways never imagined. Arena One is a universal stage that connects communities and brings separate entertainment verticals together to create something completely new.”