Gap launches elevated subbrand designed by Zac Posen

Gap launched GapStudio, a new line with elevated styles designed by Zac Posen and his New York City-based team.

The line’s first release, a holiday collection, debuted Thursday on Gap’s e-commerce site. It will be available in Japan on Jan. 14, both online and in the brand’s Shinjuku flagship stores.

Prices in the collection range from $128 to $248, and sizes range from XS to XXL, as well as 00 to 16. The collection includes a denim midi dress, a ribbed tank maxi dress in red, black and off white and a denim moto jacket, both regular length and cropped.

The holiday collection features a media campaign of celebrities wearing the collection, including actress Demi Moore, model and actress Emily Ratajkowski and model and actor Alton Mason.

GapStudio will expand in Gap stores and online in Spring 2025.

Posen was named Gap Inc. creative director and executive vice president in February. In the role, he was tasked with reinvigorating the brand to greater cultural relevance.

Posen’s career background includes red-carpet couture, ready to wear, accessories and costume design, and he specializes in women’s dresses. 

Since stepping into the role at Gap, he has outfitted celebrities in the brand, including Anne Hathaway and “Wicked” star Cynthia Erivo. His work on such dresses has been popular with consumers as well. A shirtdress inspired by the one Posen designed for Hathaway sold out within the day it was released to the public.

Meanwhile, collaborations remain a focal point for Gap brand apparel. So far this year, it has collaborated with movie franchises and studios such as “Wicked,” “Star Wars” and Disney, as well as with apparel brands including Cult Gaia, Dôen and Palace.

In addition to Posen, Gap is also under new management at the executive level, with CEO Richard Dickson taking the helm last year. Most recently, the company, which also owns Banana Republic, Old Navy and Athleta, reported Q3 net sales of $3.8 billion, marking a 1.6% year-over-year increase, with increases at each brand.