‘Emily in Paris’ Will be the Focus of a New Experience that Will Be Held in 25-plus Cities

“Emily in Paris” fans can’t seem to get enough of the Netflix series — the clothes, the cast, the locations, the love interests, the food — you get the picture.

Binge watchers and newcomers to the Netflix series alike will be able to immerse themselves on another level through “Couture on Tour: An Emily in Paris Experience.” Starting this spring, the 25-city extravaganza will run through the summer with stops in Denver, Atlanta, Nashville, Kansas City, St. Louis, Milwaukee, Ft. Lauderdale, Fla., and other locales. “Emily in Paris” aficionadas know the details and designer labels showcased in the series inside out. The show’s creator Darren Star has built a career rooted in some trend-setting programs like “Sex and the City,” “Beverly Hills 90210” and “Younger.”

In the series’ lead role as an American transplant, Lily Collins has won fans for her wit and her wardrobe. But castmates like Ashley Park, Lucien Laviscount, Samuel Arnold and Philippine Leroy-Beaulieu have their share of social media followers too. Looking to tap into that fan base, the multicity event comes from Atomic Venus Media in partnership with Paramount. The new attraction draws from the show, which was inspired by Star’s time in his 20s in Paris.

While the Netflix series has strengthened France’s tourism, not everyone can take flight to visit. Ten percent of tourists reportedly chose to travel to France as a destination after watching a movie or show, and more than 38 percent of those instances were due to ”Emily in Paris,” according to a study by France’s National Film Center. Even French President Emmanuel Macron said France would “fight hard” to keep the show from relocating. To spare fans any jetlag, Atomic Venus Media has created a theatrical fashion show for attendees to get a glimpse of La Trompette Bleue and catch costume designs that were inspired by actual ones that were created by costume designer Marylin Fitoussi for the series. The New York-based talent is the creative consultant for the tour’s costumes and the full experience’s aesthetic.

The 60-minute stage show is a theatrical fashion show that moves through the four seasons of “Emily in Paris” and builds into the excitement of its fifth. A combination of theater, fashion, immersive dance and pop culture in a live experience, the show is about two and a half hours from start to finish.

“Just as New York City played a leading role in ‘Sex and the City,’ the MTV Entertainment Studios-produced ‘Emily in Paris’ relied heavily on the scenic backdrop of the City of Light. With the fourth season now accessible and raring to go, and the fifth season already having been greenlighted, the ‘Emily in Paris’ Experience will be as the name suggests — an experience — that includes a fashion show. Attendees will be able to try on select outfits and there will be a semblance of the restaurant that one of Emily’s love interests — “Gabriel” [played by Lucas Bravo] — owns.  

AVM’s founder ElizBeth Jones, a former WME agent, spoke about bringing Star’s “incomparable writing and character development to life through a female-led production company.”

To amp up the fashion quota, ticket holders will be able to get a closer look at Emily’s wardrobe, immerse themselves in scenes from the show, and take home a memento of Paris from the on-site displays and shops. Tickets will start at $40 in select markets and VIP tickets for a fully curated experience and keepsake items will be offered in all 25 locales.