Xponential Fitness President Sarah Luna Exits Fitness Franchisor

Luna’s departure follows several changes in the Xponential Fitness orbit this year

Sarah Luna has stepped down from her role as president of Xponential Fitness, effective December 13.

Before assuming the role of president of the leading boutique fitness and wellness franchisor in 2021, Luna served in brand-level leadership positions at Club Pilates and Pure Barre. 

“We thank Sarah for her service to Xponential and wish her continued success,” an Xponential Fitness spokesperson tells ATN. “The company is actively engaged in the search for a successor. In the interim, Xponential’s executive team will ensure seamless operations and ongoing support for franchisees and their members.”

There have been several changes in the Xponential orbit in the last year, including the introduction of new CEO Mark King, who succeeds founder and former CEO Anthony Geisler.

King’s appointment was met with enthusiasm from investors. The former Taco Bell chief shared last month on an earnings call that he’s bullish on international growth and plans to overhaul the franchisee experience, improving the recruitment process and implementing annual audits to ensure consistency.

King also noted that in the new year, Xponential plans to invest in its brands in new ways. 

“Once we’ve worked through some of the challenges, I expect our business to become highly profitable and cash-generative at scale,” King told investors. “International is a huge opportunity that I plan to make a core focus. I see no reason why Xponential shouldn’t have as many studios operating outside the U.S. as it does domestically.”

As for Geisler, he told ATN in July that he plans to stay in the fitness and wellness space, though he’s staying tight-lipped about his plans for now. He has, however, remained active in philanthropy, recently providing Thanksgiving dinners to those in need and supporting VictimsFirst, a nonprofit organization that aids survivors of mass violence.