I visited the Skims flagship store in New York City. It embodied Kim Kardashian’s monochromatic and modern branding.

• Skims opened its flagship store on Fifth Avenue in New York City last week.
• Kim Kardashian launched the brand in 2019, and it was valued at $4 billion in 2023.
• The store matches the monochromatic, modern vibe Kardashian and her team created for Skims.

Valued at $4 billion in 2023, Skims has become a fashion industry staple since Kim Kardashian launched the shapewear brand in 2019.

The brand has expanded from its origins under the leadership of Kardashian and her cofounders, Emma and Jens Grede. In addition to its iconic shapewear, it now sells underwear, activewear, loungewear, swimwear, and men’s clothing.

Last week, the brand took another step to becoming a fashion powerhouse by opening a flagship store on Fifth Avenue in New York City.

“This flagship is a dream realized for Skims. We’ve created a space that perfectly embodies our brand and elevates the customer experience,” Kardashian said in a press release about the opening shared with Business Insider.

Take a look inside.