Tyler Perry Studios to Develop Unscripted Content In Deal With Asylum Entertainment Group

Tyler Perry Studios and non-scripted production company Asylum Entertainment Group have launched a joint venture to develop and produce unscripted series for the world market.

As part of their creative partnership, Antoinetta Stallings has been named vp of unscripted programming for the Madea filmmaker’s Atlanta-based studio, and will work alongside Asylum to produce unscripted formats. Stallings’s credits include 106 & Park, Rising Icons, Black Girls Rock, Grand Designs, Down South Dance and Fox’s dating game show Take Me Out.

In 2023, Stallings earned an Emmy nomination for her work on the PBS documentary The Price of Silence. The joint venture with Asylum marks the first foray by a prolific Perry — who has separate creative deals with Netflix and Amazon MGM Studios — into unscripted programming.

“I’m excited to bring the world of unscripted content to Tyler Perry Studios. We’ve never tapped into this area of entertainment before and we’re looking forward to working closely with Asylum to bring unique real world stories to life.  I’m also proud to recognize the work that Antoinetta has been doing at the studio and promote her to this position of overseeing this new creative arm at the studio,” Perry said in a statement.

Asylum, part of Endeavor’s unscripted content group, is getting deeper into non-scripted content after recent investments in UK-based production companies Moon&Back Media, Soho Studios Entertainment and DARE Pictures.

Asylum also struck a creative partnership with Scott Weintrob’s Large Eyes Entertainment. “Our collaboration with Tyler Perry Studios represents a fusion of unrivalled talent, ingenuity and passion for storytelling,” Steve Michaels, CEO of Asylum Entertainment Group, said in a statement.