Rec.0 fashion festival 26th edition gives ‘The perfect excuse’ to buy clothes

The Rec.0 fashion festival in central Catalonia’s Igualada started its 26th edition this Wednesday with approximately 100 fashion brands spread across the Rec district. 

The slogan of this edition is ‘The perfect excuse’, claiming to be a “unique opportunity” to “buy clothes directly from the designers themselves and exchange opinions with the people in charge of the brands,” director of the festival’s communication, Clara López, told the Catalan News Agency (ACN). 

According to the 2023 data from the Catalan Fashion Cluster, e-commerce accounts for 21.9% of the total sale of fashion products.

The Rec.0 circuit is one and a half kilometers long and they expect there to be around 100,000 visitors. 

The circuit takes visitors through different factories and the history of tanneries, a place where clothes are colored, to learn about their industrial past. 

The Rec neighborhood currently has around 70 design studios, artists or coworking spaces. 

“In the Rec district there is a lot of creativity and innovation,” one of the founders of Rec.0, Ramon Enrich, told ACN. 

Sustainable fashion 

The fashion festival has been committed to sustainable fashion for years and repeats the ‘Unmissable Rec’ experience for this edition. It is a platform for new designers and creators, but also for new consumption models and sustainable brands. They can all be found in the ‘Rec Imperdible’ space, located in the Igualada leather museum.

“Rec.0 is committed to reducing waste. On the first floor of Rec Imperdible (Rec Unmissable), we’ve got up-and-coming fashion brands closely connected to sustainability, who create new pieces out of waste,” López said.

López said that it will be possible to see new business models such as rental clothes or an exchange market for clothing items.