The Very Group launches Haus of Flamingo fashion platform, developed in collaboration with The Gate — Retail Technology Innovation Hub

The launch campaign for summer features a hero 30″ film, along with a 20” and 6” cut down versions, plus social first content, in a campaign produced by director duo Hot Icarus of Twice Pictures in collaboration with Very’s in-house creative team.

This will run nationwide across VOD, digital, social media and influencer activity. Media planning and buying was handled by Dentsu and postproduction by Nomad London.

Jessica Myers, Chief Marketing Officer at Very, says: “We’re thrilled to introduce our customers to Haus of Flamingo, which invites everyone to immerse themselves in the colourful and varied world of Very fashion.”

“The first outing of our new fashion platform marries the attitude of our new flamingo fluent devices with the enticing world of fashion, which we know our customer will love. We want everyone to unleash their inner flamingo.”

Charlotte Wolfenden, Managing Director at The Gate, says: “Welcome to Haus of Flamingo – the fabulous, flamboyant and unapologetically pink new home of Very fashion.”

“The world of fashion can sometimes be an intimidating place, so we wanted to loosen things up, creating a refreshingly accessible new world. It takes style seriously, but not itself – just like Very’s customers.”