Bacardi Global Travel Retail has appointed Sam Pickard (right) as Regional Director of the newly established AMEA business unit, where he will oversee Bacardi partnerships across Dubai and the Middle East, India and Southeast Asia, China and North Asia, plus Australasia.
Pickard joined Bacardi ten years ago, and is described as a strong commercial leader, with 25 years of FMCG experience and five years in travel retail, having previously led the company’s GTR business in Europe.
He will relcocate to Singapore this summer for the role.
Bacardi Global Travel Retail Managing Director Leila Stansfield said: “I am confident Sam will bring his considerable experience and passion for creating successful partnerships and impactful teams to the biggest market opportunities in AMEA to drive sustainable growth and standout brand building.
“Sam’s appointment reflects Bacardi’s commitment to building a strong pool of talented leaders, whose experience in one region is seamlessly transferrable to another.” ✈
