In Saint-Tropez, Jacquemus Is Serving Up Fashion – and Food

BEACHY KEEN: No one does summer like Simon Porte Jacquemus, who brought his signature stripes, breezy spring collection and branded pétanque sets to Saint-Tropez as part of a multi-fangled takeover.

Habitués of the popular café and brasserie La Renaissance in picturesque Place des Lices would have already discovered it has been redecorated by the exuberant French designer, who cannot pass a lemon tree, bowl of pasta or a Mediterranean vista without creating a mouthwatering image.

The food and beverage menu has been refreshed, too, with the restaurant cuisine signed by chef Ella Affalo and café offerings elaborated by chef Ana Maria Cadena. You can bet your linen slipdress there’s a salade niçoise option.

Special merchandise available on-site includes beach rackets, dominos, card games, travel mugs, magnets and postcards, all designed by Jacquemus.

The striped upholstery on restaurant chairs extend to umbrellas and sun beds as part of a Jacquemus takeover of the Indie Beach club, which he initiated last year in yellow stripes and switched to green for the 2024 season.

Selections from the Jacquemus spring collection will be on offer in a mini boutique inside Indie Beach, while a temporary boutique has sprung up on the Avenue Foche, an olive’s throw from the Place des Lices.

That location will showcase the designer’s “Les Sculptures” collection, originally paraded in the hilltop village of Saint-Paul-de-Vence in the South of France, along with beachwear and Le Tote Marcel and other items sporting the same stripes seen in his Saint-Tropez takeover.