Mob Entertain Makes ‘Poppy Playtime’ Deals with Legendary Entertainment, Scholastic

Transmedia entertainment company Mob Entertainment, known for its horror game franchise Poppy Playtime, has forged a deal for kids’ entertainment content with Legendary Entertainment and Scholastic. 

Legendary Entertainment is the studio behind recent box office hits Dune: Part Two and Godzilla x Kong: The New Empire. As part of the deal, Legendary will adapt Poppy Playtime into a project with producers Don Murphy and Susan Montford of Angry Films. 

“When we first started this journey, we followed our passion and created a series of games and brands with the purpose of inspiring and entertaining. We’ve always dreamed big and are thrilled to have created something that has captured the hearts of tens of millions around the world,” says Co-founders Zach Belanger, CEO, and Seth Belanger, CCO of Mob Entertainment. “This movie deal is a great logical next step in the growth of our transmedia entertainment company.”

In addition to the big screens, global children’s publishing, education, and media company Scholastic will also work with Mob Entertainment to launch the Poppy Playtime Orientation Notebook. Available now online at the Scholastic store and various local bookstores and retailers, the book offers an exploration into the mysterious realm of Playtime Co. and the intriguing origins of the characters.

To learn more about the company and stay updated on news and announcements, visit mobentertainment.com.