Sabika Jewelry, founded in Pittsburgh, shutting down business

PITTSBURGH (KDKA) — Sabika Jewelry company, which was founded in Pittsburgh 23 years ago, is shutting down its business.  The company sold 95% of its jewelry through direct sales at home parties, with more than 5,300 salespeople in all 50 states.

Founder Karin Mahr started the company with a jewelry-maker in Austria where the jewelry is hand-made. Mahr’s daughters run the business now, and KDKA-TV’s Kristine Sorensen spoke with CEO Alexandra Mahr-Gracik.  She said there were many business reasons that led to this difficult decision.

“It has been such a blessing to me and my family, and I feel really grateful for Pittsburgh and helping us start this adventure back in 2001,” Mahr-Gracik  said. “And we’re inviting everyone to come and celebrate with us over the next weeks, and I want every piece here to find a home and sparkle.”

She and her family are especially proud that the commissions to the women who sold the jewelry totals more than $44 million. On Sabika’s website, all Sabika Jewelry is now half price and fans of the jewelry line are snapping up the deals.

“People are loving it, enjoying it, I think seeing this as a last opportunity to get their Sabika which means the world to me. It really does,” Mahr-Gracik said while she choked up from emotions.

Sabika is having a special open house at their office in Robinson on June 5 to sell everything from collector’s items, original prototypes and pieces from the vault.

Kristine Sorensen

Kristine Sorensen joined KDKA as a reporter/anchor in April 2003. She anchors KDKA-TV News at 5 p.m., as well as special reports and Kidsburgh stories, in partnership with Kidsburgh.org​, featuring the positive things in our community for kids and families. Kristine also hosted “Pittsburgh Today Live” for 11 years on KDKA.