Unveiling summer travel trends: a rebound in American leisure travel and emergence of new preferences post-pandemic

Summer brings with it glorious sunshine, warmer days, and the irresistible urge to travel. As the world starts to reopen after a year of travel limits due to the pandemic, a new trend is emerging among Americans. According to recent data trends observed by Travel Agent Central, it’s apparent that 61% of Americans are now likely to travel for leisure this summer.

Exploring the emerging trend

The data collected reveals that Americans are eager to shake off the restrictiveness of the past year and embrace the freedom of travel once more. This should come as good news to travel professionals who have been longing for a surge in demand, especially for leisure travel. The percentage of Americans likely to travel aligns with the increase in vaccination rates, decreased cases of COVID-19, and the relaxation of travel restrictions in popular tourist destinations.

The data further highlights that consumers are being extra cautious with their travel plans. Many are opting for trips that allow for physical distancing and private travel experiences, including private stays and small-group tours. The trend reflects a transition from isolated living to ‘contained exposure,’ providing a unique opportunity for travel agents to curate personalised and exclusive experiences that cater to these emerging needs.

Recognizing the role of travel advisors

With the onset of the pandemic, the role and significance of travel advisors have become more pronounced than ever before. Travel advisors are not just able to book flights, hotels, or tours — they are now becoming trusted sources for credible, up-to-date information regarding the fluid landscape of travel rules and regulations. The repressed desire to travel combined with the need for safety and assurance seems to be driving more and more consumers toward using the services of travel advisors.

The data trends indicate that 49% of the Americans surveyed have reported using the services of a travel advisor for their future travel planning. This statistic speaks volumes about how the pandemic has reshaped the perception of the value of travel advisors.

It is clear that as the world starts to recover from the pandemic, there is a significant shift in Americans’ willingness to travel for leisure. While safety and security still remain paramount, there’s a noticeable increase in the use of travel advisors to help them navigate these uncharted waters. The future looks promising for travel enthusiasts who have been cooped up for too long and for the travel industry that has weathered a challenging storm.

The world is reopening its doors, beckoning travelers to come and taste its varied flavors, experiences its diverse cultures, and revel in its magnificent beauty. From the bustling markets of Asia to the quiet tranquility of the Nordic fjords, Earth is waiting to tell its tales. As we step into a new era of travel, remember to do it responsibly, respecting the places we visit, and the cultures and traditions we experience. Here’s to embracing the bountiful beauty of our planet with an open mind and a careful heart. Wrapping up, the only question that remains then is – where will your travel compass take you next?