Business notes: New clothing shop for men, burrito truck and more business news in the Williamsburg area

New urban clothing store for men opens on Mooretown Road

A new men’s urban clothing store opened this spring in the Victory Village Shopping Center on Mooretown Road. Supreme Styles House of Fashion is owned by Ray Paige and Kent Coleman, who also own Supreme Styles Beauty Supply two doors down in the same shopping complex.

The new menswear shop carries a variety of clothing items, from casual wear like jeans and T-shirts to more formal wear like suits for proms, weddings and other special occasions.

“We have the best of both worlds,” Paige said.

Supreme Styles House of Fashion also sells accessories, including hats, shoes, jewelry, sunglasses and more. Paige said men’s clothing had been available at Supreme Styles Beauty Supply, but oftentimes “men didn’t want to come to a beauty supply store for clothes. We envision this as a place to meet the needs of those men.”

Paige and Coleman, a U.S. Navy veteran, met in Newport News shortly after Paige was released from incarceration. Paige found it difficult to find a job, which led to his pursuit of entrepreneurship. The business partners opened their first fashion store, C&C Clothing, in Lackey in 2004. They’ve been operating Supreme Styles Beauty Supply on Mooretown Road for the past seven years before expanding with Supreme Styles House of Fashion.

Paige’s goal with the new store is “to give back to the community” and inspire those who’ve also spent time behind bars.

“I want to give people hope,” he said.

Eventually, Paige and Coleman would also like to franchise their Supreme Styles brands and “help the next group of entrepreneurs coming up,” Paige said.

Supreme Styles House of Fashion is located at 6610 Mooretown Road, Suite P. The store is open Monday through Saturday 10 a.m. to 7 p.m. For more information, visit supremestyles1.com.

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Doggo Den expands services with new space

Doggo Den LLC, a pet grooming studio on Ironbound Road, recently moved to a new, larger space within the same building, enabling the business to expand services.

The new space is double in size, which “has allowed us to build a separate bathing room with two tubs and add two grooming stations,” owner Erinn Loren said.

Doggo Den offers full-service baths, along with baths with hair cuts for small and large dog breeds. Other services include de-shedding treatments, nail clipping/buffing, ear cleanings, teeth brushing and pet safe creative colors.

“For nervous dogs or puppies, we offer introductory visits and one-on-one sessions if needed,” Loren said.

Loren’s next goal is to become a national certified master groomer by the National Dog Groomer Association of America.

“I love providing a service to pet parents while taking care of their pet’s hygiene and health concerns,” she said. “I build a relationship with both so I can understand any issues that arise and the pet is used to coming in on a routine. I am thankful to the clients that have trusted us with the care of their doggos.”

Doggo Den is located at 4039 Ironbound Road. For more information on Doggo Den, visit its Facebook page at facebook.com/erinnsdoggos.

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New burrito food truck open for business

A new food truck specializing in burritos began operations in the Williamsburg area at the beginning of May. Vivi’s Burritos is owned by Jorge and Veronica Parra.

Veronica Parra said the pair decided to pursue operating a food truck following her husband’s departure from the military.

“We wanted a change of pace and time to enjoy being outdoors while doing something we love, cooking authentic Mexican food,” she said. “Although we know how to cook many authentic Mexican dishes, a food truck can only handle so much, so we decided to specialize in burritos. We combine Mexican individual components to create a unique combination of flavors with each of our burritos. Our top seller is the carne asada. I think people really like not just the array of flavors, but having some crispy fries inside it.”

The Vivi’s Burritos food truck is designed to replicate the house of a traditional abuela (grandmother) in Mexico, Veronica Parra said.

“My grandma’s house was made of adobe, and the paint was always peeling off. But she tried to dress her modest dwelling with lots of flowers, and her cooking was the epitome of comfort food. That’s exactly what I wanted for our truck, for people to experience coming to grandma’s old house to fill their belly with deliciousness,” said Parra, whose grandchildren call her “Vivi.”

Eventually, the Parras would like to expand their services to other areas of Hampton Roads, but for now they are pleased to be serving the Williamsburg community.

“Williamsburg has welcomed us and our business with open arms, and that is an amazing feeling,” Parra said.

For more information on Vivi’s Burritos, visit its Facebook page at facebook.com/profile.php?id=61557543242559.

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Dots & Dashes

• The Wine Seller located at Monticello Marketplace is listed for sale. This is the second time the establishment has been for sale since 1998. The sale comes on the heels of a change in management that occurred earlier this year at the popular wine shop and eatery.
• Mooyah Burgers, Fries & Shakes located at Settlers Market has permanent closed. A representative from the corporate office confirmed the closure, stating the franchisee chose to permanently close a few weeks ago, though would not disclose a reason for the closure.
• A grand opening was held on May 18 for El Ahorro Latin Store in York County. El Ahorro, located at 1900 George Washington Memorial Highway, specializes in a variety of Latin foods, snacks and other products.
• The Greater Williamsburg Chamber of Commerce recently announced that Ann Bowe has been promoted as the new director of membership and development. Bowe previously served as the chamber’s program and engagement coordinator and has been instrumental in the growth of the Pathways2Careers program for high school students.
• Two Williamsburg-area Food Lion employees were among more than 350 employees who the grocery chain recently honored for milestone years of service. Russell Debolt, a store manager, and Russell Ward, a perishable associate, were both recognized for 35 years with Food Lion.

Brandy Centolanza, bcentolanza@cox.net