E! Entertainment Brazil to Bow LC Barreto’s Singing Reality Competition Series ‘Vocalizando’ (EXCLUSIVE)

RIO DE JANEIRO — The Brazilian version of pay-TV channel E! Entertainment will open this year singing reality competition series “Vocalizando” (Vocalizing), a production of LC Barreto, a historic production company. The show is co-produced with NBCUniversal.

The series is in post-production and is due to open on Oct. 15, Paula Barreto, LC Barreto’s CEO, told Variety.

Local singer and actress Jeniffer Nascimento will host the series, which will have 10 episodes, each 50 minutes in length. The participants are six aspiring singers from the impoverished favela neighborhoods of Rio de  Janeiro. 

“When filming in Rio’s favelas, we encountered many talented amateur young female singers there, a true music treasure unknown by the rest of the city. ‘Vocalizando’ aims to give visibility to these young artists, mostly black women, who deserve to be heard,” Barreto said.

The six participants will have singing, dancing and acting classes, will learn how to use makeup and will receive professional advice about their careers as artists. During the episodes, the singers will engage in competitions against each other and face challenges, such as singing in duos and starring in music videos.

The aspiring singers will also have to deal with harsh criticism from the show’s jury. At the end, there will be just one winner.

Barreto said Jeniffer Nascimento was selected as the show host because she is a talented and charismatic singer and actress with a background similar to those of the participants.

She added the series’ goal is to empower young women from the impoverished communities and to offer talented amateur singers a chance to launch their careers.