TMA Adds 3 New Business Wins | LBBOnline

TMA (The Marketing Arm), the Dallas-based agency which specialises in creating cultural resonance for brands, has been awarded three new pieces of business.  The agency has added:

-Opry Entertainment Group, owner and operator of iconic entertainment venues including the world-famous Grand Ole Opry, country music’s biggest stage

-Rush Street Gaming, owner of Rivers Casinos; and Rush Street Interactive, owner of BetRivers online casino and sportsbook 

-Glidewell, America’s leading provider of custom dental prosthetics and oral health appliances for dentists and their patients (http://glidewelldental.com)

Opry Entertainment and Rush Street were awarded following competitive reviews; Glidewell tapped TMA for a consumer product launch. Work begins immediately and will include creative, strategic and brand development. 

“Each of our new clients is driven to transform their business by resonating in culture. They recognize that this is TMA’s expertise and that we are uniquely equipped to link efforts in driving cultural resonance to business performance and measurable results,” said Trina Roffino, CEO of TMA.  

The agency will publish its second annual, proprietary Cultural Resonance Score for brands later this summer.