Bad Bunny’s Sports Agency Gave Improper Gifts to Players, MLB Union Says — Including VIP Tickets

Major League Baseball’s players’ union is firing back at claims that it discriminated against Bad Bunny’s sports agency, saying the company was penalized due to “egregious and systemic” rules violations, including offering prospective clients free VIP tickets to Bad Bunny concerts.

Rimas Sports sued the MLB Players Association (MLBPA) last month, claiming the union had used a “pre-determined investigation” to ban the Puerto Rican agency to protect existing agents from competition. The lawsuit is seeking an injunction that would overturn the league’s penalties and allow Rimas to continue to represent players.

But in a response filing this week, attorneys for the union said Rimas had incurred the punishment through its own “unethical conduct” that had broken MLBPA rules — namely, offering splashy and valuable gifts to prospective clients to win them over.

“The regulations strictly forbid such inducements,” the union’s lawyers wrote in a motion on Wednesday (June 5). “Player agents must compete for clients based on the quality of their representation, not the quality of their gifts.”

The MLBPA’s investigation into Rimas had unearthed “egregious and systemic violations” of those rules, the union’s attorneys said, quoting from an arbitrator’s ruling that said Rimas’ core strategy had been “building a baseball agency by luring players with forbidden gifts.”

“Immunizing Rimas from the consequences of its own bad conduct will harm players and other player agents by encouraging player-player agent relationships borne out of perquisites not performance,” the union’s lawyers wrote. “What Rimas seeks is a get out of jail free card for itself. The public has no interest in such an outcome.”

Launched in 2021 by Bad Bunny (Benito Martínez Ocasio) and his longtime manager, Noah Assad, Rimas Sports aimed to provide homegrown representation to Major League Baseball’s many players from Latin America.

But in April, the MLBPA handed down a raft of penalties against the agency, including decertifying one agent, barring Assad from seeking certification and prohibiting existing certified agents from joining the company. When Rimas challenged the penalties, an arbitrator rejected the appeal and upheld the union’s actions.

Last month, attorneys for Rimas escalated the dispute by filing a lawsuit in federal court that accused the MLBPA of imposing a “death penalty” on the new agency. They claimed the penalties had come from a “discriminatory” investigation that had been launched because Rimas had threatened established agencies with competition.

“The ‘good ole boy’ order of baseball sports agency … was being put at risk, as these Puerto Rican ‘outsiders’ were disrupting baseball sports agency order too much, too fast,” attorneys for Rimas wrote. “This was something that the MLBPA and Rimas Sports’ competitors would not allow.”

Calling the penalties “extraordinary and unprecedented,” Rimas sought a preliminary injunction putting them on hold while the case plays out. The agency claimed the penalties had caused immediate harm, including preventing the agency from completing its agreement to sign reigning National League MVP Ronald Acuña Jr. as a client.

In its initial filing of the lawsuit, Rimas did not specifically indicate what exactly MLBPA accused the group of doing wrong. But in Wednesday’s opposition, the union laid out the accusations in great detail.

According to the filing, certain prospective clients were offered free concert tickets, including VIP concert tickets to Bad Bunny concerts and suite access to a Phoenix Suns game. Another player was allegedly offered a $200,000 interest-free loan. “This kind of conduct became culture at Rimas,” the MLBPA wrote.

The agency was “so dismissive” of the rules around illegal gifts that it continued to violate them even after they were notified that they were under investigation, the union’s attorney wrote Wednesday.

In technical terms, the MLBPA has filed both an opposition to deny Rimas an injunction, as well as a motion to compel arbitration — meaning a judge will order that the dispute must be handled via private arbitrator, not in federal court. A hearing is set for later this month for the judge to weigh the key issue in the case.