Asia Is Trending with Gen Z—Here’s Where to Go

If you ask Gen Zers and Millennials where they want to travel next, there’s a good chance they’ll pick one of the many gorgeous destinations in Asia.

According to a trend report by travel app Hopper, interest in Asian destinations started surging in mid-2022, right after many Asian countries eased their restrictions related to the pandemic and the US removed reentry test requirements for its citizens.

Interest in Asia-bound travel only grew from there. The same report points out that in 2023, Gen Z and Millennial travelers checked prices for Asia 50% more often than they did before the pandemic. One of the most searched countries was Thailand, a common starting point for all those who want to take a proper tour of Southeast Asia.

But Thailand’s gorgeous islands aren’t the only destinations worthy of a visit. Many other Asian countries, islands, and cities tend to fall under the radar when it comes to trip planning, but luckily, we’ve got the list you’ve been looking for for travel inspiration.

Trip.com just released its 2024 Best Asia 100 lists highlighting the best 100 restaurants, nightlife spots, and hotels in the continent, among other categories. In one of its lists, Trip.com also advises travelers on the top 100 destinations across Asia, which was curated using real user reviews and year-round sales popularity.

Here’s a sneak peek at the top 25 destinations in Asia according to Trip.com’s study. You can find the complete list of the top 100 destinations in Asia here.

1. Bangkok, Thailand
2. Beijing, China
3. Singapore
4. Tokyo, Japan
5. Shanghai, China
6. Osaka, Japan
7. Hong Kong, China
8. Chengdu, China
9. Seoul, South Korea
10. Guangzhou, China
11. Xi’an, China
12. Kuala Lumpur, Malaysia
13. Chongqing, China
14. Nanjing, China
15. Hangzhou, China
16. Shenzhen, China
17. Phuket, Thailand
18. Sanya, China
19. Wuhan, China
20. Changsha, China
21. Jeju, South Korea
22. Macau, China
23. Xiamen, China
24. Tianjin, China
25. Pattaya, Thailand