‘A California mentality of dress’: What went down at Amiri SS25 menswear

Paris Fashion Week’s SS25 menswear shows are now well underway, the final lap of the season – until the womenswear edition swings around in September. 

Yesterday, Mike Amiri, founder and creative director for Amiri presented his latest collection for the brand. Leaning into the house’s musical roots, the show was a heady mix, equal parts vintage and modern, cool and preppy, sharp and relaxed. 

Here’s everything you need to know.

Ahead of the show, attendees received the invite which nodded to the brand’s musical roots. Complete with a set of Amiri-branded drumsticks, the invite took the form of a snare drum in the house’s MA Quad Monogram – a hint at the euphonious experience to come.

As guests arrived at Jardin des Plantes, they took their seats on a monogrammed carpet runway, with a bandstand at its centre. While models sauntered around the set, attendees were treated to a special one-off modern jazz performance by London-born producer, composer, and drummer Yussef Dayes. The perfect accompaniment to the suave collection that followed.  

“This collection is a continuation of an American conversation – a reflection of American luxury, of the Hollywood DNA of Amiri,” shared brand founder and creative director, Mike Amiri on the inspiration behind the SS25 collection. “The clothes fuse stage presence with an irreverent, everyday cool – a California mentality of dress, translated to the Paris runway. It’s about Modern Jazz – meaning both the music, and an attitude.” This attitude translated into preppy sweaters, camp collar shirts, and relaxed double breasted tailoring that was dressed up with crystal details or kept casual with slouchy jeans. Despite the vintage feel, this everyday wardrobe was given contemporary twists to update it for the modern man. 

From the opening look – a turquoise double breasted blazer with cascading crystals would give a disco ball a run for its money – it was clear that Amiri was in the party mood this season. Other suiting was similarly jazzed up, with blingy lapels or created entirely from shining sequins. Be the envy on any dancefloor you step onto. 

The devil was in the details with musical note pins and sparkling brooches the cherry on top of the looks. The MVP though, immediately snaring everyone’s attention, was the show’s invite – which reappeared on the runway, this time fashioned into a cute cross-body bag. An archive classic, the style is updated for SS25 in a two-tone MA-debossed leather, complete with a guitar pick closure. Perfectly sized for all your rockstar needs: ciggies, AirPods, and money clip.