Ad of the Day: Milanismo meets high-fashion in Puma’s AC Milan away kit film

In the creamy-hued ad, viewers get a close-up look at the modern design while rousing orchestral music plays in the background. The film is reminiscent of a storied luxury Italian brand campaign from the likes of Gucci or Prada, giving it a light retro feel.

The campaign successfully captures the essence of Milanismo, blending tradition with contemporary design elements. This approach not only appeals to loyal AC Milan fans but also attracts a broader audience that appreciates fashion and innovation. It’s a great example of how fashion and sport can intersect to broaden audiences and attract global attention.