Air Canada’s Expanded NDC Offers Now Available on Sabre’s Travel Marketplace – Travel And Tour World

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Sabre and Air Canada unveil full NDC content integration, enhancing travel agency capabilities and personalized experiences for travelers across 150+ countries.

Sabre Corporation (NASDAQ: SABR), a prominent software and technology provider for the global travel industry, together with Air Canada, Canada’s largest airline, announced today the introduction of Air Canada’s complete content through NDC on Sabre’s travel marketplace. This initiative enables travel agencies to access Air Canada’s expanded NDC offerings and services, enhancing their ability to deliver personalized travel experiences to their customers.

Effective July 17, 2024, travel agents and other sellers can seamlessly shop, book, and manage Air Canada’s NDC offers alongside traditional EDIFACT content, as well as low-cost and ancillary XML options. NDC availability currently spans across several key markets, including Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States. Future expansions into additional markets will be driven by market demand.

“This partnership with Sabre marks a significant step forward in Air Canada’s NDC program,” said Mark Nasr, Executive Vice President, Marketing and Digital, Air Canada. “From local independent agencies to large corporate travel management companies, our travel trade partners were, are, and will always be crucial to Air Canada’s commercial success. That’s why we’re committed to working collaboratively on a smooth transition, enabling the trade to connect with Air Canada using their preferred and familiar methods. Sabre’s marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers across the world, providing a consistent and efficient booking experience across all channels.”

Air Canada and Sabre are dedicated to advancing travel retailing to enhance personalized experiences for travelers. NDC plays a crucial role in achieving this mutual objective by serving as the technological foundation to extend offer-and order-based retailing from airlines to third-party travel sellers, including travel agencies and online booking tools. Through the activation of NDC via Sabre, travel sellers can sustain their competitive advantage by optimizing access to Air Canada’s comprehensive content offerings.

“We’re thrilled to partner with Air Canada on this NDC launch. Since the very beginning of our NDC efforts, Sabre has prioritized the operational efficiency and workflow integrity to offer a superior value proposition for travel agencies.,” said Kathy Morgan, Vice President, Product Management – Distribution Experience, Sabre Travel Solutions. “Our robust technology ensures scalability, allowing agents to seamlessly access Air Canada’s latest pricing and bundled offerings without compromising service levels. Additionally, our comprehensive end-to-end booking management streamlines the process, reducing the burden on agency resources.”

Presently, more than 30,000 travel agencies connected to Sabre across over 150 countries utilize Sabre’s solutions to seamlessly handle NDC content—from shopping and booking to servicing. These solutions encompass the Sabre Offer and Order APIs, agency booking tools like Sabre Red 360, and the online booking platform, GetThere. Sabre also enhances NDC capabilities for various third-party travel booking applications such as Atriis, SAP Concur, Serko, and Wooba. With this new initiative, these platforms will now have access to Air Canada’s extensive NDC offerings as well.