The collaboration aims to raise the bar for facilities in creating training experiences that meet the evolving needs of fitness consumers
A new strategic partnership has been forged between Aktiv Solutions and Assault Fitness, merging the expertise of the functional strength training solutions provider and the cardio machine maker to give facilities the edge needed to stay ahead of the fitness game.
The collaboration sees Aktiv and Assault offering expanded facility planning services for those looking to update existing fitness spaces or create new ones.
“We are excited to partner with Assault to create training experiences that not only meet today’s fitness demands but also set facilities apart,” Aktiv’s senior director of performance segment, Joe Harre, said. “This collaboration demonstrates our ongoing commitment to raising the bar for our clients.”
True to its name, Assault Fitness offers built-to-last fitness equipment, including air-driven bikes, runners, and rowers — hardware that both sides say is well-suited for training zones and movement-focused spaces, which Aktiv specializes in designing.
“We are thrilled to welcome Aktiv Solutions to our global network,” said Paul Jackson, vice president of global sales at Assault Fitness. “This partnership aligns with our commitment to delivering exceptional value and innovation to the marketplace. Together, we look forward to expanding our reach and creating new opportunities for growth.”
