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All eyes are on Tim Cook for Apple’s big day

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4 weeks ago

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This year’s WWDC has been highly anticipated by analysts, investors, and beyond, who all want to know what CEO Tim Cook will reveal about Apple’s generative artificial intelligence efforts. Major updates to iOS will also reportedly be announced from 1 p.m. ET.

An AI announcement from Apple can’t come soon enough, analysts have said.

“Apple doesn’t have to be first, but it can’t be on the outside looking in when it comes to AI,” Wedbush Securities managing director Dan Ives previously told Business Insider.

Although neither company has officially announced the deal, Bloomberg reported that Apple and OpenAI will likely partner to bring an AI chatbot to iPhones. OpenAI launched the new GPT-4o in May.

Other changes Apple is expected to unveil include updated Mac, iPad, and Vision Pro operating systems, AI-generated emojis, and a complete overhaul of Siri. By bringing the power of AI to Siri, the virtual assistant could integrate with Apple apps to perform a wider range of tasks than it’s been capable of.

Apple is reportedly expected to reveal AI integrations throughout iOS 18 that focus on making everyday tasks on your iPhone easier, such as summarizing and responding to emails and recapping articles.

And while no new hardware is expected to be announced this year — last year, they introduced the Vision Pro — all eyes are on Apple to finally set the stage for an “AI iPhone” expected to be revealed later this year.

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