Amazon Games boss says AI will help provide more jobs in the video game industry instead of taking them away

So, my hope is that AI will help. It’s not going to solve it all, but will be one thing where we, for example, can shorten the life cycle. I think games development takes way too long, like five years per game. It’s us predicting — especially in a fast-moving world — what the zeitgeist is going to be in five years. It just means basically, everything will be lucky shots and hopefully AI will help us to streamline processes so hand-done work will go fast. Ideally we can get it down to three years so we can iterate more, which then will bring the budgets down a little bit. I don’t think they’re really going to get cheaper, but at least you fail faster and then you can go on and go on until you find the right thing.

And I think we as a games industry need it, and AI is hopefully going to also help us to come up. I mean, we didn’t really have that many new games and genres. On the other hand, we’d also be coming and doing this since 1996, we are an established industry. In 1996, you looked out of the window and said, “Let’s do a skateboarding game.” It was that simple… Movies or music who have been through it much, much longer than us, they have a hard time coming up with something new…But I think eventually, we as an industry definitely have to innovate on many levels to develop faster and also be willing to take more risks.