This story was originally published on the Benzinga India portal.
Amazon.com Inc. AMZN has announced the launch of its artificial intelligence-powered shopping assistant, Rufus, in India. This comes after the successful introduction of Rufus in the United States six months prior.
What Happened: Amazon extended its AI shopping assistant Rufus to India on August 27. This move is a part of Amazon’s strategy to incorporate generative AI features into its services in a competitive AI landscape that includes tech giants like Microsoft, Google and Meta.
Starting Tuesday, select customers on the Amazon mobile app will have access to the AI assistant, with a wider rollout planned in the upcoming weeks. Rufus, which was first introduced in February, is designed to assist customers with product discovery, answering shopping queries, comparing products and providing recommendations.
If you want to keep up with all the latest stock market updates in India, sign up for the Benzinga India weekly newsletter.
Rufus will be located on the bottom right of the app’s main navigation bar, opening a chat dialogue box on the user’s screen. Users can expand the chat dialogue box to view answers to their questions, tap on suggested questions and ask follow-up questions.
Competitor Flipkart launched a similar shopping assistant, Flippi, in October 2023. Over the past year, Amazon has introduced several generative AI-powered features in the Amazon marketplace, including AI-generated review highlights and enhanced product listings.
Read Next: Samsung Rival LG Follows In Hyundai’s Footsteps, Mulls India IPO: Report
Disclaimer: Artificial intelligence was used as a secondary aid in the writing of this story.
Market News and Data brought to you by Benzinga APIs
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
