Amazon’s Prime Big Deal Days was the company’s biggest October shopping event ever

Amazon has announced that Prime Big Deal Days was its biggest October shopping event ever. More Prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two-day event than any previous October shopping event. Globally, Prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts.

Across Amazon’s wide selection, Prime members saved on everything from electronics, home, toys, beauty, and apparel. Independent sellers also saw record sales during the event compared to Prime Big Deal Days 2023, with discounts on popular items.

“Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season.”

It’s not too late to get the gift of Prime. In the three weeks leading up to Prime Big Deal Days, a record number of customers worldwide signed up for Prime compared to last year’s event. Prime is savings, convenience, and entertainment in one single membership, allowing members to take advantage of fast delivery and exclusive deals and discounts. With millions of items available with Prime shipping, Amazon is on track to deliver at its fastest speeds ever for Prime members globally in 2024.