Amazon’s Prime orders are getting delivered faster and faster

• Amazon said it delivered to its Prime members faster than ever in the first quarter of 2024.
• Its drivers delivered over 2 billion items “the same or next day” in Q1, the company reported.
• The e-commerce giant reported quarterly earnings that beat Wall Street’s expectations on Tuesday.

If it seems like that Amazon Prime package you ordered showed up on your doorstep sooner than expected, it’s probably not just your imagination.

The e-commerce giant announced that it delivered to Prime subscribers at its “fastest speed ever” in its quarterly earnings on Tuesday.

Amazon reported that it delivered more than 2 billion items in a one-day window in the first three months of 2024. If it were to keep that pace, it would top 2023’s numbers, which Amazon previously said totaled 7 billion units delivered on the same day or the next day during the yearlong period.

In March, the company said nearly 60% of the items ordered by Prime members in the top 60 US metro areas arrived the same day or the next. Major cities outside of the US, like London, Tokyo, and Toronto, saw three out of four of their items delivered in the same window.

Blake Droesch, a senior analyst at market research firm Emarketer, a sister company to Business Insider, praised Amazon for “strong Q1 growth” in its online store sales.

“Delighting customers with free and fast delivery through Amazon Prime will keep customers coming to the site, increasingly for CPG and other household items, which will continue to attract endemic advertisers,” Droesch told BI.

An Amazon Prime subscription costs $14.99 per month or $139 per year, and students receive a discounted rate of $7.49 monthly or $69 per year.

Amazon is also kicking it up a notch in the grocery war being waged by retail titans. Prime members are now being offered free delivery on grocery orders over $35 from stores like Whole Foods, Amazon Fresh, and more.