Amazon’s Project Amelia uses gen AI to boost sellers with personalized business advice

Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing sellers to more easily and efficiently manage their business. Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it can offer personalized insights and support, and available from any page within Seller Central, at any time.