Ambani Is Drawing on Shein’s Help in His Battle With Tata

Asia’s richest man, who made a glamorous splash this year with a $600 million wedding bash for his son, is now in a battle to hawk fashion to paying customers. Yet in this fight, Mukesh Ambani is getting beaten by a much older conglomerate. Things are becoming serious enough for him to enlist Chinese help.

Sales at Trent Ltd., the retail unit of the $165 billion Tata Group, have tripled over their pre-pandemic levels in dollar terms. Net profit has surged 12 times. Zudio, the retailer’s in-house fast-fashion brand, has caught the imagination of a young clientele with trendy clothing at cheap prices.