Apple Announces Free Apple TV Weekend in January, Services Revenue Hits Record Growth

On the weekend of Jan. 4 and 5, 2025, Apple Inc. (AAPL, Financials) said that Apple TV, its streaming service, would be free to all subscribers. Made Monday in a post on X, previously Twitter, the statement highlights the company’s attempt to increase its audience and so boost its services area, which has been a main engine of growth.

Apple revealed in its most recent earnings report a 12% year-over-year rise in services revenue, which for the fourth quarter of 2024 came to a record $25 billion. This mark emphasizes how increasingly important services as Apple Pay, Apple Music, and Apple TV+ are for boosting the company’s whole performance.

With effective releases like Killers of the Flower Moon and Napoleon, Apple TV+ has gathered momentum and the free weekend campaign is considered as a calculated attempt to get more people to it. With respective grossing of $145 million and $221 million, both movies demonstrated Apple TV+’s capacity to compete in the packed streaming space.

Apple’s services division has grown to be pillar of its technological industry resiliency, greatly influencing the company’s whole income. Apple’s larger dedication to improve user experience and increase its ecosystem extends through the free Apple TV weekend. This project not only highlights Apple TV+’s expanding collection of exclusive content but also shows Apple’s approach to keep and expand its membership in a very competitive sector.

The free streaming offer is believed to be a marketing tool as well as a chance to highlight Apple TV+’s features to a larger audience, therefore confirming its place in Apple’s ecosystem.

This article first appeared on GuruFocus.