Apple reportedly working on affordable, colourful plastic Watch SE – Times of India

Tech giant Apple is reportedly developing a new version of its popular Watch SE smartwatch that will feature a more affordable plastic design and a wider range of bright colours. The move is aimed at attracting younger users who may be hesitant to invest in the higher-priced stainless steel models.
According to Bloomberg’s Mark Gurman, the new Watch SE will maintain the same core features and functionality as its predecessor, but will adopt a more durable plastic case similar to the Apple Watch Sport models of previous generations.This material choice is expected to significantly reduce the manufacturing costs, allowing Apple to offer the watch at a more competitive price point.
“Apple’s manufacturing teams have been running into some cost and quality challenges with the shift to plastic, but they may have a freer hand to resolve the issues now that the transition from steel to titanium on higher-end watches is complete. Other than adding plastic, I expect the new SE to include a processor jump. The current SE is stuck on 2020-era speeds,” said Gurman in Power On newsletter.
In addition to the plastic case, the new Watch SE is rumoured to come in a variety of vibrant colours, including options that are specifically designed to appeal to younger consumers. This could include bright hues like blue, green, and pink.
While Apple has not officially confirmed the development of the new Watch SE, the reports align with the company’s strategy of expanding its wearable product line to reach a wider audience.