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Apple’s event kicks off Sept. 9. Here’s start time, how to watch and what to expect.

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Apple’s event kicks off Sept. 9. Here’s start time, how to watch and what to expect.

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It’s almost “glowtime.”

Apple’s September event, with the tagline “It’s Glowtime,” kicks off Monday and will likely center on the newest iPhones coming to the lineup.

In June, Apple held its annual Worldwide Developers Conference, giving a glimpse at some plans for this year, including what’s coming in the iOS 18 update.

Here’s what to know about Apple’s September event:

When is Apple’s ‘Glowtime’ September event?

Apple’s next scheduled 2024 event will be Sept. 9 at the tech company’s headquarters in Cupertino, Calif. While Apple events often occur on a Tuesday, this one will be on a Monday.

What time does the Apple event start?

Apple’s “It’s Glowtime” event begins at 1 p.m. ET/10 a.m. PT on Monday, Sept. 9.

What is Apple expected to announce?

The September event is usually all about iPhones. Apple is expected to announce at least four new iPhones and possibly new color options.

While iOS 18 was already announced at WWDC, the release date will likely be confirmed and there may be additional updates about the operating system ahead of its expected September release.

More: Apple WWDC 2024 keynote: iOS 18, AI and changes to photos among what’s coming

The company may also announce new Apple Watch models or updates to existing watches, as it has in previous September events.

How to watch the Apple ‘Glowtime’ event

A livestream of the event, held at the Steve Jobs Theater at the company’s headquarters, will be available on Apple’s YouTube channel.

You can also watch it on Apple’s website and on the Apple TV app.

More: Why did everyone suddenly stop using headphones in public?

When is Apple’s next 2024 event?

Apple hasn’t yet released information on its next event this year, but the tech company has held an event in October the past few years, usually centered on Macs and iPads. Apple had an iPad-focused event back in May, so while there may still be an October event in 2024, more additions to the iPad slate of products aren’t expected this year.

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