Apploff Entertainment Promotes Rayna Apploff & Zach Gelfand In Key Creative Positions

EXCLUSIVE: Apploff Entertainment, the unscripted production company behind series such as Fox’s Beat Shazam and Don’t Forget the Lyrics!, is promoting two of its employees.

Rayna Apploff has been upped to Vice President of Talent, and Zach Gelfand is promoted to Manager of Development. 

Apploff has spent 15 years at the company, working on a host of game shows including Beat Shazam, Game of Talents, Mental Samurai, Don’t Forget the Lyrics, The Wheel and Lotería Loca. Prior to joining the company, she gained her game show experience working on America’s Got Talent and The Marriage Ref for NBC as well as Match Game, Password and Press Your Luck for ABC.

In her new role, Apploff will be responsible for casting all contestants and celebrities and nurturing the relationships between hosts and partnering networks across the company’s diverse portfolio of IP.

Gelfand has been with the company for two years, beginning as an executive assistant. In his new role, he will help shape Apploff Entertainment’s current slate, collaborating with producers, showrunners and creative teams.

“Rayna has been a longtime collaborator and an integral part to Apploff Entertainment’s growth for well over a decade. Her dedication, hard work and keen eye are second to none, she is an absolute powerhouse.” Jeff Apploff, President and CEO of Apploff Entertainment, said in a statement. “Zach is a superstar. From day one he has integrated perfectly with our intense development goals, production schedule and administration needs. Both Rayna’s and Zach’s promotions represent the culmination of their core values in fostering an environment of excellence and innovation. Their advancement not only recognizes their individual achievements but also underscores the company’s commitment to delivering fresh, captivating entertainment experiences to audiences worldwide.”