Connect with us

Fashion

ASOS targets booming Indian fashion market with Reliance Retail partnership

Published

6 months ago

on

ASOS targets booming Indian fashion market with Reliance Retail partnership

The agreement marks ASOS’ debut into permanent physical stores. Credit: Burdun Iliya via Shutterstock.

GlobalData, a leading data and analytics company, sees ASOS’ new partnership with Reliance Retail as a strategic move to capture a growing share of India’s fashion market.

“Joining forces with Reliance Retail to boost its own-brand proposition in India will allow ASOS to better cater to the preferences and styles of local consumers, due to Reliance’s extensive expertise in the Indian market,” said Pippa Stephens, senior apparel analyst at GlobalData.

“ASOS will also be able to lean on the retailer’s strong awareness and perceptions among Indian consumers to bolster its own visibility.”

India’s fashion market is projected for a compound annual growth rate (CAGR) of 5.2% between 2023 and 2028, according to GlobalData.

This growth is fuelled by a rising middle class with more disposable income and a growing urban population increasingly interested in keeping up with fashion trends.

The partnership breaks new ground for ASOS, marking its first foray into permanent physical stores through exclusive brand outlets managed by Reliance.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData







Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This strategy acknowledges the current state of India’s retail landscape, where online sales only accounted for 24% of apparel purchases in 2023.

However, the deal also includes e-commerce platforms, recognising the digital channel’s rapid growth.

“Providing Indian shoppers with the opportunity to see and try on items in person will also give them greater confidence while they become more familiar with the ASOS brands,” said Stephens.

However, she cautioned that “stores will undoubtedly be restricted to a smaller product range than ASOS’ own website, so this must be carefully curated to ensure the strongest and most relevant products are available.”

This partnership positions ASOS to capitalise on the significant potential of the Indian fashion market, combining its online expertise with Reliance’s established retail network to reach a wider audience.


Related Topics:
Continue Reading