ASUS Unveils “PRIME” GeForce RTX 40 GPUs, Compliant Under The “NVIDIA SFF-Ready” Program

ASUS is one of the first AIB partners to showcase a dedicated “NVIDIA SFF-ready” GeForce RTX 40 GPU lineup under its “Prime” series.

ASUS’s Newest NVIDIA Ada Lovelace GPUs Targeted At Catering The SFF Segment Through Their Compact Size & Impressive Features

Well, Team Green’s Computex 2024 keynote was a delight to watch, and while the firm covered several aspects, mainly focusing on AI, the key highlight for gaming enthusiasts was the new SFF-Ready Enthusiast GeForce guidelines. This is an attempt by NVIDIA and partners to fuel the development of compact builds since the primary constraint being faced by the segment is a lack of collaboration among manufacturers, due to which integrators face issues such as space constraints, airflow along with not achieving the desired targets, simply due to lack of supporting components.

To solve this, NVIDIA has formulated standard guidelines for AIB partners to adhere to in the SFF segment and to view them in detail; you can refer to our post here.

In light of the SFF-Ready Enthusiast program, ASUS has become one of the first partners to showcase its plans and has revealed the Prime GeForce RTX 4070 SUPER, Prime GeForce RTX 4070, and Prime GeForce RTX 4060 Ti, which are compliant with NVIDIA’s set guidelines. According to the manufacturer, the new Prime GPUs are 50mm thick and 269mm long, with a 2.5-slot design, making them an ideal adoption to get utilized into compact builds.

Regarding the airflow, ASUS has managed to squeeze in a triple-fan configuration, along with a vented backplate, to ensure optimal heat dissipation. Moreover, the Prime variants feature the “0db technology” as well, which means that under light workloads, these GPUs produce zero noise, making them ideal for professional environments. Well, compromises have been made in the aesthetics department since the Prime models come with a minimal black-and-white color scheme with a subtle Red RGB touch onboard, but nothing too flashy.

Apart from the new GPUs, ASUS says that its Prime ecosystem is designed to cater to the SFF segment of the markets and that the existing ASUS Prime motherboards, such as the X670E-Pro WiFi, are a commitment to ensuring that consumers won’t face any trouble assembling their compact builds. Moreover, the firm has also revealed its ASUS Prime AP201 chassis, which features a micro-ATX design along with options for tempered glass or a mesh panel.

Well, it’s certainly interesting to see how NVIDIA’s new SFF guidelines contribute towards the growth of the respective computing segment, but it will certainly help manufacturers to unite on a single page, ultimately ensuring both growth and innovation.

News Source: ASUS