At Friday’s Fashion For Our Future March, Members of the Industry—And Dr. Jill Biden—Came Together to Champion Democracy

With less than two months to go until the 2024 presidential election, key members from the American fashion industry weren’t content to simply sit around and wait to see who turned up to the polls in November. Instead, on an overcast Friday morning, designers including Tory Burch, Michael Kors, Thom Browne, Prabal Gurung, Aurora James, Wes Gordon, and Joseph Altuzarra joined forces with models, influencers, students, and garment and retail workers for a rousing march under the banner Fashion For Our Future. Organized by the Council of Fashion Designers of America (CFDA) with support from Vogue, the event—which streamed from Herald Square to Bryant Park, and came complete with graphic signs, bullhorns, and waving American flags—was designed to encourage voter registration on both sides of the aisle.

The look for the march was on-message: participants wore custom “Fashion For Our Future” tees and dresses by Zac Posen and his design team at Old Navy, with the nonprofit and nonpartisan group I Am a Voter on hand to get attendees registered to vote. (You can also do that here, by the way.) As members of the fashion community paraded uptown, the chant and message was simple: “V-O-T-E. Vote.”