Avenue Sports Fund Acquires ‘Significant’ Minority Stake in Trackhouse Entertainment Group

Trackhouse Entertainment Group has announced a new investment partner, Avenue Sports Fund, which has acquired a “significant minority stake,” in the parent company of the Trackhouse Racing team. Trackhouse revealed the news in a Wednesday morning press release.

According to Trackhouse, the investment from Avenue Sports Fund will support the Trackhouse Racing team’s continued success in NASCAR, MotoGP, and beyond. The beyond could mean Trackhouse has aspirations of expanding into more forms of motorsport.

“We are excited to partner with Justin Marks and his organization as they continue to compete aggressively in the NASCAR Cup Series and MotoGP series and potentially in new motorsports in the future,” said Marc Lasry, Avenue Capital’s Chairman, CEO and Co-Founder. “NASCAR has long held its position as the most popular racing series in North America, and MotoGP is now one of the most popular motorsports in the world with millions of cumulative race attendees and a substantial digital audience – all compelling attributes for an investment by Avenue Sports.”

The investment from Avenue Sports Fund, a fund established in 2023 by Avenue Capital Group, continues to prove that the proof of concept from Justin Marks and Trackhouse is working on all levels.

“From the day of Trackhouse’s inception, it has been a central goal to build a valuable, diverse, and global motorsports platform. Partnering with Avenue is a monumental step forward in continuing to develop and execute that vision. With Trackhouse in the Avenue portfolio, the company will be able to draw on the experience and expertise of a leading global sports fund to scale into one of the most powerful motorsports companies in the world with best-in-class on-track competitiveness, partner services, and racing event experiential assets.”

Since joining the NASCAR Cup Series as a one-car entry with driver Daniel Suarez in 2021, the Trackhouse Racing team has expanded to two full-time Chartered entries in the NASCAR Cup Series and a part-time entry known as PROJECT91.

The team has racked up seven wins in the NASCAR Cup Series between three different drivers, Suarez, Ross Chastain, and Shane van Gisbergen.

Trackhouse Racing expanded into MotoGP in 2024, becoming the first team based in the United States on the grid in that series in 17 years. The Trackhouse MotoGP team has a best finish of second, which was achieved by rider Miguel Oliveira in the German Grand Prix Sprint race in July.