Bacardi GTR launches Grey Goose Coolers travel retail-exclusive gifting range

Bacardi Global Travel Retail has unveiled Grey Goose Coolers, a travel retail-exclusive range from the super-premium vodka brand, to coincide with the peak northern hemisphere summer period.

The coolers, available in three shades of blue, are offered on a complimentary basis with the purchase of any 1L bottle from the Grey Goose vodka collection (including Grey Goose Original, Grey Goose Flavors and Grey Goose Essence).

Grey Goose Coolers – featuring gifting and personalisation options – made their debut recently at Paris-Orly Airport. They will be rolled out to other locations in coming months, encouraging shoppers to ‘Give the Gift of Goose’.

Made from pierce-resistant neoprene, the zip-up coolers can be personalised with sleek, metallic letter charms, allowing for custom initials or names. Each cooler is also adorned with a charm depicting a goose in flight, the symbol of Grey Goose vodka.

Bacardi Global Travel Retail Marketing Director Darragh Ryan said that Paris was the obvious choice for the launch of Grey Goose Coolers, given that the vodka is distilled and bottled in France and exemplifies the use of premium natural ingredients and craftsmanship.

“They are a stylish and practical accessory for the most discerning mixologist, at home or away, and with the added personalisation, it is a great gift or memento of a special trip,” he commented.✈️