However, with the sheer number of offers available, it’s easy to get overwhelmed. To help you prepare, the GH editors will cut through the noise to bring you the deals you genuinely don’t want to miss out on. Keep an eye on this page as we’ll keep sharing the best savings as they land.
Best Black Friday fashion deals 2024
Here are some of the brands we expect to offer big savings, along with some early deals we’ve already spotted.
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Missoma Ripple Oversized Stud Earrings
Our favourite jewellery brand is planning reductions of up to 40%, running from 26 November to 3 December. Don’t miss out on securing these sell-out studs for less before they inevitably run out of stock. Again.
Boden Denim Chore Jacket
This boxy-fit denim jacket with nice big buttons is already 40% off, and we expect Boden to get involved with even further black Friday discounts as it does every year.
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Anthropologie Quilted Nylon Scrunch Tote Bag
Last year Anthropologie gave a generous 40% off on selected items, so we’re excited for savings on some much-coveted accessories this year. This isn’t technically a Black Friday deal, but the brand already has a sale live on its site and we think it’s worth bagging this tote for less.
Reformation Cashmere Boyfriend Sweater
In 2023, this brand gave out a 20% discount code to use over the Black Friday shopping period, so keep your eyes peeled for that this Scorpio season. We’re regularly refreshing the price of this perfect cashmere sweater.
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Oliver Bonas Rust Red Corduroy Long Sleeve Jumpsuit
If a flattering, arms-covered outfit for party season doesn’t get you as excited as it does us (cosy and cool? Sign us up!) then the fact that this homeware and fashion brand offered 25% off many styles last year may have you creating a Christmas wish list a little early… fingers on buzzers.
Daisy London Estée Lalonde T Bar Necklace 18ct Gold Plate
We’ve had out eyes on this T-bar necklace for years, and now we’re holding out for a hefty Black Friday discount, as last year the brand offered 20% off selected items. It also threw in a free bracelet for orders bigger than the £75 mark, so watch this space.
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& Other Stories Wide Sleeveless Tweed Jumpsuit
& Other Stories is the Scandi fashion brand that always gets stuck in for Black Friday, and last year it offered a blanket 20% off everything on site. This tweed jumpsuit is a demure investment for both work and play, and would look nice dressed down with a boxy white T-shirt underneath and some trainers.
Abercrombie Curve Love Low Rise Baggy Jean
Gone are the days of big branded Abercrombie & Fitch hoodies and the dimly-lit, model-clad stores that always smelt so good. The brand has reinvented itself, and is now known for the flattering fit of its huge range of jeans.
This Curve Love style hugs in all the right places, with a wonderfully wide leg that adds a little edge to a comfy outfit. This pair are already on sale pre-Black Friday.
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Monica Vinader x Kate Young Tigers Eye Ring
Another jewellery website we’ll be constantly refreshing as the big day approaches is Monica Vinader, which last year gave us a good 30%-40% off many of its glitzy treasures.
Damson Madder Reversible Red Tie Gilet
This red tie gilet from Damson Madder is a right bargain, reduced to £45 from £75. Plus, anything with a big dramatic bow is top of our wish list this Christmas, and this gets extra brownie points for being reversible.
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Brands we expect to be taking part in Black Friday 2025