Balance of Nature Announces Partnership Extension with Leading College Sports Brands

Learfield Delivers Increased Nationwide Visibility in College Sports for Dietary Supplement Provider

ST. GEORGE, Utah – Dietary supplement provider Balance of Nature has inked an extension to its sponsorship agreement with five of the nation’s leading college sports brands through a partnership with Learfield – the media and technology company powering college athletics.

Balance of Nature – a category leader in whole fruit, vegetable, and fiber supplements – will receive various marketing assets through the partnership, highlighted by targeted digital marketing campaigns totaling more than 25 million impressions as well as designation as a Proud Sponsor of the Arkansas, Florida, Oklahoma State, Texas and Texas A&M athletic departments.

“Balance of Nature is excited to continue our partnership with Learfield,” said Lex Howard, Balance of Nature CEO. “Learfield has been instrumental in opening up new markets for us. With Learfield, we are able to more effectively reach an audience that shares our passion for living an active lifestyle through watching and participating in competitive sports.”

The boost to Balance of Nature’s digital presence in front of college sports fans nationwide will come from the implementation of Fan365 – Learfield’s programmatic digital sponsorship and marketing program – as well as homepage takeovers on official athletics websites. Through these efforts, Learfield will be able to directly attribute media exposure to online purchases driving both short-term and long-term sales.

The brand will also receive in-venue signage that includes basketball courtside LED boards as well as intellectual property rights with each of the five partner schools.

“We’re excited to extend our partnership with Balance of Nature for another year,” said Shawn Hegan, Learfield’s Executive Vice President of Global Partnerships. “We appreciate their trust in our ability to deliver a valuable platform to showcase their brand and products in front of college sports fans across the country and hope to further extend and expand our partnership into the future.”

For more information or to order Balance of Nature products, visit www.BalanceofNature.com.

About Balance of Nature
Balance of Nature is a whole food supplement company founded over 20 years ago by Dr. Douglas Howard, Chiropractor and formulator. After years of research and clinical practice, Dr. Howard formulated Balance of Nature using a specific variety of fruit and vegetable ingredients. He used the gold-standard of lyophilization to combine these fruit and vegetable ingredients into convenient, easy-to-take supplements. Our mission is to change the world, one life at a time.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.