Ballerific Fashion: Louis Vuitton Beanie Becomes Fall Must-Have After Viral Text Message, Now Sold Out

A Louis Vuitton beanie went viral online after an innocent tweet from a woman to her boyfriend skyrocketed discussions surrounding the hat. 

It all started when a Twitter user shared a now-deleted screenshot of her significant other sending her a photo of the LV Crush Damoflage Pearls Beanie, which is listed at $575 on the Louis Vuitton website. The woman immediately sent the money for him to buy the hat, which sparked a wave of discussions regarding financial decisions within a relationship.  However, an increased visibility and interest in the cap arose from this controversy.  While many argued that spending nearly $600 on the cap was a bad move, others couldn’t look past the drip and were determined to own this luxury headpiece. 

Crafted from light gray wool and featuring the innovative Damoflage pattern, a stunning fusion of camouflage, and the iconic Damier print, introduced by Pharrell Williams during the Spring-Summer 2024 collection, this beauty has already sold out online. One side showcases a luxurious bouclé texture adorned with pearl embellishments and the LV Lovers signature.  At the same time, the reverse highlights a striking jacquard LV signature, making it a stylish accessory for any occasion.

While the fashion house is no stranger to beautiful pieces, the Crush Damoflage Pearls Beanie is certainly turning heads. It is just the latest unique creation born under Williams’ tenure as the Men’s Creative Director. His entire LV ski collection is filled with beautiful designs that are perfect for the changing weather. 

The LV Crush Damoflage Pearls Beanie is not currently available online, but it may be found in boutiques across the country.