Bella Hadid Makes a Grand Return to the 2024 Victoria’s Secret Fashion Show

Hadid is among several former Victoria’s Secret Angels who came forward with reports of being sexually harassed by then–chief marketing officer Ed Razek, which were made public in a 2020 investigation by The New York Times. Razek denied the allegations, later resigning from his position at L Brands, former parent company of Victoria’s Secret.

In 2021, Hadid returned to the brand as one of its VS Collective ambassadors, joining stars like Priyanka Chopra and Megan Rapinoe as representatives of a revamped brand that promised to embrace diversity, female empowerment, and size inclusivity.

“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically,” Hadid told Marie Claire in 2021 of her decision to work with the brand again. “There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt. And now, six of the seven [VS] board members are all female. And there’s new photo shoot protocols that we have. So a lot has changed. I feel like the world really deserves a brand like Victoria’s Secret and to also feel represented by it as well.”