Bensalem store does big business selling Trump, MAGA merchandise

Seizing an opportunity

Domanico started selling Trump shirts in 2019 with his company, which mostly sold apparel to car shows and gyms. Demand for Trump gear skyrocketed, and the business grew. In 2020, he opened the business at its current brick-and-mortar location in Bensalem.

“It took a while, because as soon as you say ‘Trump’ people [say], ‘Oh, no, we don’t want any Trump stores in the shopping center. They don’t want problems,” Domanico said. “But I found a landlord in Bensalem that was pro-Trump, and he said, ‘Yeah, come on in.’ So we’ve been there ever since.”

These days, the store sells around 20 different shirts, some of which are designed in house, along with a variety of other products — coffee mugs, magnets, stickers, hats and even pop-up greeting cards — from several different companies and suppliers. While many of the products are pro-Trump slogans, there are some bearing negative messaging, including a sign hanging in the back that reads, “Joe and the h*e gotta go.”