Shopping
Best Places to Shop for Jewelry Online
These days you can buy anything and everything online, and that includes jewelry — both costume and high-end. While your grandma may never approve of buying a cocktail ring or diamond earrings “from the computer,” it’s far more common to shop for jewelry online now, even for the most special pieces like an engagement ring.
Whether you’re on the hunt for a personalized necklace for your bestie, a diamond bracelet for yourself or fun statement earrings to wear to brunch, there are plenty of unique, stylish brands to consider on our list of the best online jewelry stores. The hard parts are saving those pennies and figuring out which bauble to buy when you really’d prefer to have one of each.
Best everyday jewelry
These brands offer super wearable designs that can be dressed up or, you know, worn to the grocery store.
If you’re on the market for stacking rings, sophisticated hoop earrings, sleek chain link necklaces and the like, you’ll love Gorjana’s offerings. These are pieces that can withstand your everyday activities and errands, but they’re also suited for dressing up and evenings out. The company was in Laguna Beach, and the coastal environment is mirrored in the brand’s modern, clean aesthetic.
Gorjana also has a collection of fine jewelry if you’re looking for something in a similar style but prefer a 14k gold option (instead of gold plated) and/or gemstone accents.
This NYC-based cool girl brand encourages you to mix-and-match their baubles to make them your own — think stackable rings, cuff earrings and necklace aching to be layered.
The shop’s signature push pin flat back earrings (called Nap Earrings because they don’t have pointy studs that hurt when you sleep on them) are great for sensitive skin and anyone who wants to put on a pair of earrings and then not think about them again for weeks. Maison Miru also offers nose rings, body jewelry and a fun collection of charms.
When it comes to fun or themed jewelry, chances are you’ll find whatever you’re looking for on the BaubleBar website. There’s a section dedicated to kids, one for holiday, another that features all things Disney and there’s even a sports tab if you want to rep your favorite team. Who needs a team hat when you can sport team earrings?
BaubleBar is also big on personalization, with dozens of pieces of jewelry and other accessories that can be customized with a name, word or initial. It’s not just jewelry too — you can customize bags, phone cases, hairbrushes, blankets and more.
We recommend keeping your cart stocked with your favorite pieces and then waiting for a sale — the brand frequently features sitewide sales to the tune of 25% off (or more).
Best jewelry for gifts
Gifting jewelry can be tricky business. However, these brands are making it easy by offering gorgeous personalized pieces, statement designs or such a wide range of jewelry that you’re destined to find something for the special someone in your life.
If you’re looking for wedding party gifts, to commemorate a special event or celebrate a special person in your life, chances are you’ll find the perfect personalized pieces on GLDN.
Prices generally start at under $50 and personalization costs are already factored into the listed price so there are no surprises at checkout. Another thing we love? GLDN takes customization one step further with a “special request” field on each product so you can likely make your purchase suit your gift-giving needs, even outside of the typical offerings.
Nordstrom is a go-to when it comes to clothing and shoes and the same goes for jewelry, especially when you’re shopping for a present. With over 200 pages of women’s jewelry on the site to peruse, you’re bound to find a design that suits your needs at a price that also fits your budget. You can easily find $28 earrings as well as $28,000 diamond rings!
It’s especially easy to sort and filter results on the Nordstrom website so you can browse options according to brand, price, material, occasion etc., which should help you quickly narrow your search and find the perfect gift. And, Nordstrom has a famously good return policy, so if your giftee isn’t completely thrilled with their gift, they have options.
In the market for a unique gift? How about a rhinestone hot dog ring, taxi cab necklace or popcorn earrings complete with faux pearl “kernels”? Then Kate Spade has you covered. The beloved brand has a wide range of novelty jewelry, and each design is more fun than the last.
If you’re shopping for someone with more traditional taste, Kate Spade also offers simpler stud earrings, dainty gold bracelets and the like. You may just have to buy the popcorn earrings for yourself…
If you’re looking for statement jewelry that doesn’t break the bank, take a break from combing through the pages of gorgeous dresses on Anthropologie’s website and instead check out their necklaces, earrings, rings and more. There are plenty of baubles in the $20-$30 range, while most designs tend to land around $40 and up. Of course, Anthropologie also carries a full line of clothing, housewares and other gifts so it’s a great option when you’re looking to buy for someone else (and for yourself too!).
Best luxury jewelry
If you’re wanting to splurge on diamonds or other gemstones, it can be a little tricky to figure out where to start. Everyone knows Tiffany’s, but what about some other more unique options? Here are a few we love to get you started.
Brilliant Earth offers fine jewelry made with gemstones that are traceable and ethically sourced. The company’s “Beyond Conflict Free” policy sources diamonds and other stones from select mines where the purchase of them doesn’t fund war, human rights abuses, environmental destruction, or worker exploitation. For instance, Brilliant Earth decided to stop selling diamonds from Russia the day after the country invaded Ukraine because it no longer considers those diamonds to be conflict-free.
If you’re shopping for engagement rings, there are plenty of options and price points as well as the ability to design your own. This allows you to start with a stone (diamond, lab-grown diamond or other gemstone) or start with a setting or set to build your dream wedding jewelry.
VRAI sustainably creates their own diamonds in the Pacific Northwest. The result? Gorgeous diamonds without the environmental and human impact. Whether you’re looking for wedding jewelry, a pair of sparkly diamond earrings or a necklace, you can find it here and feel good about the fact that the stone was created with a zero carbon footprint (actually).
Sky’s the limit when it comes to these lab created diamonds — VRAI can cut and polish one just for you in any shape and size. However, if you’re looking for a more modest piece, there’s something for you too. VRAI offers plenty of diamond jewelry for under $500.
If you’re on the hunt for jewelry that’s a little more minimalist, Catbird may be just what you’re looking for. The brand has been making “tiny, shiny, handcrafted” jewelry for 20 years and we love that their pieces are made with over 95% recycled gold and diamond.
Catbird ups the cool factor with unique collections designed with musical artists such as Phoebe Bridgers and boygenius, as well as actress Jenny Slate. The brand also features a small collection of homewares and gifts (candles, crocheted lunch bags etc.) that are perfect for sending to a special someone along with a dainty piece of jewelry.
Fine jewelry doesn’t have to have astronomical price tags. Mejuri is helping make fine jewelry accessible by offering gorgeous designs at more reasonable price points. On some designs this is achieved through the use of gold vermeil, which is a thin layer of 18k gold on sterling silver. It can last longer than gold plating and is much more affordable than solid gold. It’s a win-win!
Mejuri is also unique in offering an extensive collection for men. It consists of more than wedding bands – there’s plenty of bracelets and necklaces too.