Boston Ranks Among Top Fashion-Obsessed Cities in the U.S.

Move over, New York City! Boston has emerged as a fashion powerhouse, surprising many with its high ranking in fashion interest across the nation. A recent study reveals that Boston is the 9th most fashion-obsessed city in the U.S. and 2nd in the Northeast, surpassing even the Big Apple.

Boston’s Fashion Rankings

Boston secures the 9th spot among 249 U.S. cities, boasting 471.74 fashion-related searches per 10,000 population. This places Boston ahead of New York City – *WHAT?* – which ranks 20th with 383.89 searches. In the Northeast region, Boston ranks 2nd, underscoring its status as a regional fashion leader.

We knew you could do it, Boston!

80s and 90s Fashion Trends

While Boston residents have a moderate interest in 80s fashion, ranking 73rd nationally with 8.73 searches per 10,000 population, their passion for 90s trends is more pronounced. The city ranks 39th with 10.66 searches per 10,000 population for 90s fashion, reflecting a significant fascination with the aesthetic vibes of the era.

General Fashion Searches

Boston’s residents are not just nostalgic; they are also keen on staying updated with current trends. The city ranks 12th in the U.S. for general fashion searches, with an impressive 79.93 searches per 10,000 population. This broad interest showcases Boston’s diverse fashion curiosity, spanning from retro to contemporary styles.

When it comes to top fashion brands, Bostonians are highly brand-conscious. The city ranks 9th nationally with 359.69 searches per 10,000 population for brands like Miu Miu, Prada, Loewe, and Balenciaga. This high ranking highlights Boston’s residents’ penchant for high-end fashion.

(Yes, I realize this is a lot of math for a fashion story, but numbers don’t lie. Though your friend did when she told you banana clips were cool again.)

Fashion Insights from RushOrderTees

Mike Nemeroff, CEO and Co-Founder of RushOrderTees, provides insight into this trend: “It’s fascinating to see how fashion interest varies from city to city across the U.S. The resurgence of 80s and 90s iconic looks proves how these decades revolutionized the fashion industry and continue to inspire us today. Just take a peek at your TikTok or Instagram feed, and you’ll see your favorite celebs and influencers rocking these throwback looks. There’s no doubt about it: 80s and 90s fashion trends are hot right now.”

Boston’s impressive fashion search volumes indicate a city deeply engaged with both retro and current fashion trends.

From the big hair and neon of the 80s to the grunge and minimalism of the 90s, along with the latest high-end fashion brands, Boston stands out as a city that knows and loves its fashion.

So, the next time you’re in Beantown, keep an eye out for those stylish Bostonians! They’re here to stay.

Lauren Beckham Falcone is the co-host of Bob & LBF in the Morning. Formerly an award-winning reporter and columnist for the Boston Herald, she credits her current success as a pop culture commentator to watching too much TV as a kid and scouring the internet too much as an adult. LBF is a regular contributor to NECN and is an honorary board member at the Massachusetts Down Syndrome Congress. Lauren lives in Canton with her husband Dave and her daughter Lucy. Lauren writes about trending topics, New England destinations, and seasonal DIY.