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Brick-and-mortar: Vuori opening at Scottsdale Fashion Square – Arizona Digital Free Press

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The 4,850-square-foot store, which is located on the lower level of the shopping center, will open Friday, April 19 at Scottsdale Fashion Square. (File Photos/DigitalFreePress)
Vuori fashion brand remains dedicated to brick-and-mortar retail experience
Staff Reports | Digital Free Press

The opening of a Vuori store this Friday at Scottsdale Fashion Square, which is part of the Macerich portfolio, is a clear signal of the fashion brand continuing its enthusiasm for the brick-and-mortar retail experience.

The 4,850-square-foot store, which is located on the lower level of the shopping center, will open Friday, April 19 at Scottsdale Fashion Square, according to a press release.

“We continually refine the retail mix at Scottsdale Fashion Square to ensure shoppers have access to all of their favorite brands,” said David Hyatt, general manager for Macerich. “Vuori has earned an extremely loyal following over the past decade, and we’re pleased to give our dedicated shoppers a convenient way to engage with this beloved brand.”

Vuori draws inspiration from the active coastal California lifestyle building products for movement and styled for life with an integration of fitness, yoga, surf, sport, and art, representatives of the brand tell the Digital Free Press.

With the store’s opening later this week, Vuori’s new spring line will be on full display. The collection encompasses the latest offering of Vuori’s best-selling product with a variety of athleisure staples for men and women, including performance joggers, shorts, shirts, leggings and hoodies.

New this season, the brand is stepping into expanded territory with the evolution of casual go-anywhere pieces such as trousers, shorts, and polos, and fabric blends that offer next-level comfort with soft, quick-drying fibers.

An active yogi and surfer, founder Joe Kudla was motivated to create clothing that’s “Built to Move in.” Today, Vuori is available at retailers around the globe, and has stores in nearly 50 cities, including Malibu, New York, Shanghai and London.

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