Burberry names new chief marketing officer and president of Americas

Dive Brief:

• Burberry has named Jonathan Kiman chief marketing officer and Laura Dubin-Wander president of the Americas region, according to a press release Tuesday.
• Kiman was most recently chief marketing officer at Gucci, and he held multiple senior leadership roles at the Kering-owned brand over his 12-year tenure. He additionally was chief brand officer for Versace. Dubin-Wander was most recently CEO of OTB North America, and previously held leadership positions for Coach North America, Christian Dior Couture and Givenchy.
• The new hires are the first leadership changes under Joshua Schulman, Burberry’s newly appointed CEO, who joined the luxury fashion house in July.

Dive Insight:

The executive changes come as Burberry faces declining revenue results as consumer demand in the luxury sector changes. 

In its last earnings report, Burberry’s retail revenue for Q1 declined 22% year over year, mirroring similar results at some of its luxury peers including Lanvin and Ferragamo. Some luxury brands however, including Prada, have bucked this trend and seen growth.

Burberry expects to report a H1 operating loss and operating profit “below current consensus.”

In Tuesday’s release, Schulman said he was pleased to welcome the new leaders to Burberry.

“Jonathan has a wealth of experience in rejuvenating brands and building digital-savvy marketing organisations,” Schulman said in the release. “I look forward to working closely with him to enhance our marketing capabilities and strengthen the Burberry brand. Laura is a results-driven and dynamic leader with demonstrated success in building and developing winning teams. I am delighted to be working with her to grow our business in the Americas.”

Prior to Schulman’s appointment, Burberry underwent several other executive changes in 2023. It named Kate Ferry CFO in September 2023 and hired Klaus Bierbrauer as its new chief supply chain and industrial officer in April of that year.