Business Honors Students Compete in Real-World Case Challenge for Goodwill of OC

Demonstrating their expertise in analyzing problems and creating innovative solutions, business honors students from Cal State Fullerton’s College of Business and Economics partnered with Goodwill of Orange County on Nov. 15 to provide innovative strategies for engaging with Gen Z. The nonprofit was seeking recommendations from today’s students about how the organization can thrive and remain relevant in its next century.

A comprehensive business challenge, involving more than 150 business honors students split into 15 teams, was held at Cal State Fullerton’s Titan Student Union, and included sponsorship and support from Big Four accounting firm and college partner Deloitte. With executives from local companies acting as mentors and judges, the competition was a truly holistic event with mutually beneficial outcomes for Goodwill of OC, the college and university, the Business Honors Program, the college’s business network, and the student participants.

The winning team comprised nine business honors students: Lily Gustafsson, Lily Matthews, Victoria Chong, Erick Alvarez, Everett Still, Crishalline Mae Padua, Harrison Knutson, Anissa Felix and Emily Suarez.

Read more in CSUF Business News.