Charts: Global Entertainment and Media Trends

Global revenue of entertainment and media companies will grow at a 3.9% annual compound rate to reach $3.4 trillion by 2028. That’s according to PwC’s report, “Global Entertainment & Media Outlook 2024-28,” which covers 11 revenue segments across 53 countries and territories.

–

Per PwC, revenue from advertising and connectivity (i.e., internet access) is growing faster than consumer spending (purchases of games, events, apps). The study anticipates that advertising revenue will surpass $1 trillion by 2026 and double from 2020 levels by 2028.

–

In addition, the study shows growth in online ads, as revenue from internet advertising worldwide in 2028 will almost double that of 2021.

–

Driven mainly by Asia-Pacific users, the gaming industry continues to be one of the fastest-growing sectors, with revenue projected to exceed $300 billion by 2028.