Corporate Travel Management Rebrands ETM to ‘CTM Meetings & Events’ to Enhance Corporate Travel Integration – Travel And Tour World

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Corporate Travel Management (CTM) has announced the rebranding of its specialist meetings and events division ETM to ‘CTM Meetings & Events’, effective from July 22, 2024. This strategic move is designed to enable businesses to better manage their demand for meetings and corporate events, integrating them seamlessly with their corporate travel programmes to drive greater value from their travel budgets.

Business meetings and corporate events have become a significant and growing segment of business travel. According to CTM’s 2024 Global Customer Survey, 90% of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% for conferences and tradeshows.

“Our customers truly appreciate the value of face-to-face interactions. Our UK/EMEA respondents showed that the top priority for business travellers is collaborating with colleagues and partners,” explains Mike Leeson, General Manager of CTM Meetings & Events, EMEA. “That’s why internal meetings, customer meetings, tradeshows, events, and conferences remain a key driver of business travel in the year ahead.

“It’s exciting to see our customers seeking new experiences. They’re looking for unique meeting and event spaces and showing a preference for multi-day events. This not only highlights their desire for connection but also underscores the importance they place on the benefits these business meetings, conferences, and corporate events bring.”

CTM Meetings & Events specializes in designing strategic corporate event experiences that deliver long-lasting results for businesses through improved budget control and visibility, enhanced operating efficiencies, and heightened attendee experiences to maximize return on investment.

The decision to rebrand reflects CTM’s commitment to evolving its services to meet the changing needs of customers and the travel landscape. This rebrand recognizes an increased opportunity for businesses to drive savings, efficiencies, and duty of care through a more strategic, integrated approach to managing corporate and event travel.

“Business travel is evolving, and we’re here to meet those changes head-on. This rebrand is about making things easier and more efficient for our customers,” said Leeson. “We’re passionate about what we do and we’re always looking for ways to innovate and improve our customer value proposition. This is just one more step in that direction.”

Additional 2024 CTM Global Customer Survey Findings

When attending business events and meetings, the following event features were considered important (rated 3-5/5):

• Ease of travel – 97.66%
• Price – 93.67%
• Event technology – 81.49%
• Free time built into event agenda – 77.75%
• Unique meeting/event space – 74.57%
• Interesting/unique event destination – 73.62%
• Multi-day event – 72.66%
• Single-day event – 67.42%
• Immersive destination experiences – 64.44%

As the corporate travel landscape continues to evolve, CTM’s rebranding initiative represents a forward-thinking approach to meeting the growing demands and expectations of businesses worldwide.